Parse was acquired by Facebook 2013, which means BaaS is a hot concept. Using a Backend-as-a-Service (BaaS) can reduce development cost and time-to-market. It’s a simple way of getting a highly scalable backend solution without significant upfront investment.
There are a bunch of players in this field with similar offerings and pricing. When you select a vendor, pricing, performance, developer-friendly etc factors might need your considerations. I have not tried them out yet, but list here for future reference.
ACS (Appcelerator's)
Applicasa
Buddy
CloudMine
Deployd
mobDB
Parse
sencha.io
Helios
backendless.com
Check out http://en.wikipedia.org/wiki/Mobile_Backend_as_a_service for more info.
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